Plenary Speakers Alexandre Castro Caldas (Catholic Univ. of Portugal, Institute of Health Sciences) "O Cérebro Social" Charles Forceville (Univ. of Amsterdam, Media Studies Department) "Researching multimodal metaphor in commercials and film" Peter Golding (Loughborough Univ., Department of Social Sciences) "'What we know and what the media tell us': a sociologist's view of media, knowledge, and ignorance" Moisés de Lemos Martins (Univ. of Minho, Department of Communication Sciences) "Linguagem, verdade e conhecimento. As ciências da Comunicação e o Contemporâneo" Floyd Merrell (Purdue Univ., Indiana) "Blending Meanings: Cognizing and Communicating, Mediatingly" Jean-Pierre Meunier (Univ. Catholique de Louvain-la-Neuve) "Image et cognition. Du mimétisme à l’intégration conceptuelle" Brigitte Nerlich (Univ. of Nottingham, Institute for Science and Society) "Creativity, complexity and ‘carbon compounds’: Tracing the meaning of climate change in the English media" José Manuel Paquete de Oliveira (ISCTE, Department of Sociology) "O sistema cognitivo dos 'Media'” Manuel Ángel Vázquez Medel (Univ. of Sevilla, Department of Audiovisual) "La comunicación y el nuevo humanismo del siglo XXI: hacia una ética mundial de la acción comunicativa"